Hi! I’m Jack(trinhhuyhung) — a Product Design Manager based in Ho Chi Minh City, Vietnam🇻🇳, working across global and regional teams

With over 13 years of experience in product design, I focus on building scalable, human-centered digital experiences within the banking and fintech sectors. My work sits at the intersection of customer value, business outcomes, and long-term design capability.

Currently, I’m a Product Design Manager at (National Australia Bank), where I lead cross-functional collaboration, strengthen design standards, and help teams deliver high-impact digital banking solutions at scale.

LinkedIn

Shaping Experiences for Financial Services

2023

Vietcombank – Public Website Redesign

Led the redesign of Vietcombank’s public website, focusing on modernizing the user interface, optimizing the digital customer journey, and enhancing multi-device accessibility.

Scope of Work
  • Led UX strategy and planning for website redesign.
  • Conducted stakeholder interviews and competitor benchmarking.
  • Defined new information architecture and navigation flows.
  • Created responsive UI designs for multi-device optimization.
  • Collaborated with development teams for implementation handoff.

Sacombank – Public Website Redesign

Redesigned Sacombank’s public website with a user-centric approach, integrating interactive tools and streamlining content to elevate the digital experience.

Scope of Work
  • Facilitated design workshops with key stakeholders.
  • Mapped user journeys and prioritized content structure.
  • Designed interactive tools for product calculators (loan, deposit, insurance).
  • Delivered high-fidelity prototypes optimized for accessibility.
  • Supported content strategy and SEO optimization initiatives.

2022

Shinhan SOL 3.0 – Mobile Banking App

Led UX design for Shinhan SOL 3.0, simplifying core banking flows and refreshing the interface to improve customer satisfaction and app adoption.

Scope of Work
  • Led end-to-end redesign of core mobile banking flows.
  • Conducted usability audits and identified UX improvement opportunities.
  • Simplified navigation and action flows for daily banking activities.
  • Created UI refresh aligned with brand modernization guidelines.

2019

SacombankPAY 2.0 – Mobile Wallet App

Redesigned SacombankPAY 2.0 to deliver a friendlier interface and added new features to enhance user engagement and drive digital payment adoption.

Scope of Work
  • Redesigned app onboarding and payment flows.
  • Introduced new loyalty feature integrations.
  • Improved wallet linking and card management UX.
  • Conducted usability testing to validate flow optimizations.

Advise Wealth by WeInvest – Investment Platform

Collaborated with WeInvest to design Advise Wealth, focusing on seamless onboarding experiences and personalized investment journeys for emerging investors.

Scope of Work
  • Defined onboarding experience for investment customers.
  • Designed dashboard, investment product browsing, and recommendation flows.
  • Collaborated with WeInvest product managers on personalization strategies.

2018

Vietinbank iPay Lifestyle – Mobile Banking App

Led UX efforts for VietinBank iPay Lifestyle, integrating new features and expanding the digital ecosystem to deliver a more comprehensive financial experience.

Scope of Work
  • Led UX strategy and planning for lifestyle banking ecosystem user flows.
  • Defined new information architecture and navigation flows.
  • Created UI refresh aligned with brand modernization guidelines.

SmartPay eWallet – Digital Wallet App

Designed the user interface and experience for SmartPay eWallet, streamlining payment flows and enabling cardless loyalty programs for users and merchants.

Scope of Work
  • Led UI/UX design for peer-to-peer payment, bill payment, and loyalty features.
  • Developed simplified KYC (Know Your Customer) flow for faster onboarding.
  • Designed merchant interface for loyalty program management.
  • Worked with marketing to ensure brand consistency across digital touchpoints.

FECredit $NAP – Loan Application Platform

Designed the user journey for $NAP by FECredit, focusing on creating a fast, frictionless online lending experience with instant approvals.

Scope of Work
  • Designed seamless loan application journey (apply, verify, approve, disburse).
  • Optimized forms and document upload UX for mobile-first users.
  • Delivered dynamic UI to handle multi-loan product categories.
  • Collaborated with business stakeholders on instant approval logic flow.

2017

YOLO by VPBank – Digital Banking and Lifestyle App

Led UX design for YOLO, Vietnam’s first digital bank integrating financial services with lifestyle features for a new generation of customers.

Scope of Work
  • Led UX for combining financial services and lifestyle features.
  • Developed journey flows for banking, shopping, entertainment, and food services.
  • Designed personalized recommendation engines based on user behavior.
  • Partnered with third-party lifestyle service providers for integrated experience.

VIB Pegasus – Internal Sales Platform

Designed and implemented the VIB Pegasus internal platform to optimize sales workflows and improve employee efficiency within VIB’s operations.

Scope of Work
  • Designed UI for internal lead management and sales reporting tools.
  • Streamlined workflows for relationship managers (RM) and sales teams.
  • Created dashboards and performance tracking modules.
  • Focused on improving internal user efficiency and data visibility.

BIDV – Public Website Redesign

Led the redesign of BIDV’s public website, focusing on enhancing usability, mobile responsiveness, and customer access to digital banking services.

Scope of Work
  • Conducted content audit and developed new IA structure.
  • Designed mobile-first, responsive web UI layouts.
  • Created UX wireframes focusing on quick access to key banking services.
  • Delivered full design system for future scalability.